Pay Attention To Facebook Watch

Facebook Watch is Facebook’s new platform for original video content. After a limited rollout in August, the social media behemoth made the platform available to all users this past September. It’s important to note that Watch is not a YouTube copycat. It’s not a...
Market to People, Wherever They Are

Market to People, Wherever They Are

If you’re searching for the big secret to marketing, I have some bad news: that there isn’t one. There are many—each one more subjective than the last. Marketing is an ever-changing, ever-evolving, highly relative beast, and there’s no one secret that...

Weekly Digest Updates on the latest tips, tricks, guides, and news each week. Marketing News Why Your Social Media Audience is Critical for Content Marketing Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like...
Social Media 301: Building Custom Facebook Audiences

Social Media 301: Building Custom Facebook Audiences

The true power of Facebook advertising rests almost entirely within its audience building function. By giving access to a vast amount of data, you can create and target a highly specific, customized group of users that are the most likely to respond to your messaging...
Weekly Digest: September 29, 2017

Weekly Digest: September 29, 2017

Weekly Digest Updates on the latest tips, tricks, guides, and news each week. Marketing News The Ideal Cover Photo Size for Each of the Major Social Media Platforms One of the first things users see when they visit your social media profiles is your cover photo. Use...
Weekly Digest: September 22, 2017

Weekly Digest: September 22, 2017

Weekly Digest Updates on the latest tips, tricks, guides, and news each week. Marketing News Facebook Yanks Education, Employment, Field of Study and Job Title Targeting After Advertiser Selects ‘Jew hater’ and ‘NaziParty’ A ProPublica report has revealed the perils...