What is A/B Testing?
A/B testing is basically a real time focus group with your entire audience. You create different variants of a landing page, ad, email, etc. with different graphics and text—all centered on the same message—and send each one to a different segment of your target audience. From there, you measure the results to see which variant performs or converts the best.
Why Use A/B Testing?
A/B testing can benefit your marketing in a few different ways.
For starters, if you’re starting a new campaign from scratch, then it’s an excellent way to find out what message connects with your audience. Or, if you have a piece of content that you want to experiment, you can A/B test against your established content to see if the new ideas perform better. Either way, you’re provided with some high value data and insights that will help shape the success of your future campaigns.
Keep in mind, the thing that sets “digital” marketing apart from the traditional methods is the measurability. You can learn so much about who you’re actually marketing to, what works, what doesn’t, and more. Done right, this will result in more conversions and sales, meaning an overall better investment of your time and money.
What Should I Test?
Depending on what you’re using, there are various elements to the content you may want to test. We’ve broken down a few different things you might want to look at:
Landing Pages
- Page layout
- Content structure
- Wording
- Images
- Form layout
Emails
- Header image
- Subject line
- Button text/Call to Action
- Button color
- Content length
Google AdWords
- Headline & Ad text
- Call to Action
- Ad Extensions & Snippets
- Targeted Keywords
Facebook Ads
- Ad Images
- Headline & Ad Text
- Call to Action/Button Text
If you want to start A/B testing your campaigns, or just want to know more about how you can boost your business’ marketing, WideNet can help. Call us today, we’d love to speak with you.
