The Platform
Launched in 2006, Twitter is a social networking site that lets users send and read short, 140-character messages known as “Tweets”. Tweets are posted to your profile, but they also show up in the newsfeed of followers. Followers are people who have subscribed to your tweets. You can see the Tweets of all your followers in a curated newsfeed when you login to Twitter through the app or the website.
Due to the character restrictions, Twitter is one of the simplest, most direct social media sites in existence. However, the site offers many different ways to interact with other users, such as liking, retweeting (reposting another users Tweet), and mentions (tagging another user in your own Tweet).
The Audience
Twitter has approximately 310 monthly active users, 80% of which are mobile. While it’s still highly popular with young people (36% of users are 18-29), it also has a high rate of use with middle aged adults (25% are 30-49).
The really interesting numbers for Twitter come from brand engagement. Companies who use Twitter for customer services see a 19% lift in customer satisfaction. 77% of Twitter users report feeling more positive about a brand when their Tweets are replied to, and 54% of users say they have taken action after seeing a brand mentioned in Tweets.
Should You Use It?
Yes. Twitter is an excellent tool for building awareness, trust, and favorability with your brand.
HOWEVER, Twitter is a very fast paced social media site, and as you can see from the numbers above, success relies heavily on engagement. If your business is going to use Twitter, you or someone in the company needs to be constantly monitoring, tweeting, and engaging with followers.
If you’re curious about how to use Twitter for your business, contact WideNet today.
