The Platform
Described as a “catalog” of ideas by CEO Ben Silbermann, Pinterest is a popular photo sharing website and mobile app that allows users to upload, share, and save images—known as “pins”—and videos through their profile. Pins and videos that share a common theme are grouped together in “pin boards”. Users can manage their own profile of pin boards while following and interacting with other users.
Unlike other photo sharing websites like Instagram and Snapchat, Pinterest focuses heavily on particular lifestyle interests, such as fashion, food, crafts, niche products, home décor, DIY projects, gifts, hobbies, and accessories.
The Audience
There are 100 million daily active users on Pinterest. 85% of Pinterest users are female, 42% of which are adult, US women. However, male usage has been growing rapidly since 2014. In fact, more men now use Pinterest than read Sports Illustrated or GQ combined.
Pinterest is also extremely mobile oriented with 75% of usage taking place on a mobile phone. Additionally, Pinterest users are 10% more likely to purchase from e-commerce sites than users of other social networks.
Should You Use It?
Since Pinterest can act as a “virtual storefront”, most independent, product based businesses—such as boutiques and consignment shops—will find a lot value with this platform. This is especially true if you have a large female audience. Other businesses that should be on Pinterest include:
- Designers (fashion, freelance graphic, etc.)
- Restaurants, cafés, and food trucks
- Home & Garden
- Lifestyle publications (Southern Living, Field & Stream, etc.)
- Wedding/event planners
- E-commerce websites
- Hobby or craft based businesses
If you’re interested in using Pinterest for your business and want to learn more about tips, tricks, and advertising options, contact WideNet today!
