Marketing is an interesting beast. The idea is simple: appeal to consumers so they buy your product. The execution, however, can be pretty elusive. If you don’t have a proper strategy, you can lose a lot of money, and you can lose it fast.
For every Google AdWords success story, there are 10 tales of failure. You can find pages upon pages of statistics that show email marketing as a highly effective strategy, and yet plenty of people will tell you the exact opposite. At WideNet, we hear all the time about how someone “tried Facebook ads, but they just didn’t work.”
And it’s all true. Plenty of people go out with the best intentions of marketing their product or service and end up failing epically. Yet, 9 times out of 10, the reason for their failure isn’t because these strategies don’t work, it’s because they didn’t have a solid plan.
The Internet has made so many aspects of our daily lives easier and more efficient, and this is doubly true for marketing and advertising. You can set up and run a Facebook ad or gather a year’s worth of marketing data all while waiting in line at Starbucks. But despite these great advancements, your efforts are moot if you don’t have an in-depth strategic marketing plan.
The Anatomy of an Effective Plan
Each marketing plan is different because it’s comprised of the goals, needs, and target audiences that are specific to YOUR business. Generally speaking, however, there are a few things that you will find in every plan.
Determine your specific target audience and the different target groups within it. This allows you to better focus your ads, emails, and other content to the right people.
3) Objective Development
4) Your Roadmap
Aka: Your plan of action. This is where you lay out the who, what, when, and where of your marketing efforts. Your roadmap will also determine how you’ll measure results.
It’s Time to Develop Your Plan
At WideNet, we give a lot of stuff away for free. Between the blog, the eBook, and WideNet U, we try and offer as much actionable information to our audience as possible.
Now we want to ask you for something.
You COULD try and forge a marketing plan on your own. However, the reality is that a solid, successful plan takes a lot of time, effort, and research. So why not let WideNet handle it for you?
We’ll put together a top to bottom strategy, catered specifically to your business, and we’ll include everything from the initial assessment of your current efforts to a 12 month, actionable plan that WILL get you results.
And to top it off, we’ll even give you the first hour for free.
All you have to do is hit the button below and fill out the form for a FREE 1-hour marketing strategy session. No cost. No obligation. No risk.
Why wait? Sign up today and start building your plan.
