Short answer? No. A BIG no, in fact. But let’s talk about why.
While having a Facebook page is an absolute must (especially when it comes to relevancy), your website is still your “home base” in the digital world. All your marketing objectives and efforts should be geared towards driving people to your site, because that’s where you give visitors the real meat of your content, as well as the opportunity to buy your product or service.
But more than that, you have to think about the consumer’s mindset when they’re scrolling through Facebook as opposed to visiting your website.
On Facebook (or any social media for that matter), users aren’t exactly in the buying mood. They’re looking to do exactly what the name implies: socialize. As a business, your Facebook marketing should focus more on interacting with your audience, piquing their interest via interesting and relevant posts, and (for people who are already customers) providing customer service.
When you do this, you build value, which gets consumers interested in your business and drives them to your website. That’s where you do the real selling.
Bottom line: Facebook is a gateway to your site, not the site itself. Don’t do one without the other.
