What do Barack Obama, Target, and the Boston Globe all have in common? If you guessed Illuminati conspiracy…you’re wrong (and maybe a bit paranoid). However, if you said Responsive Web Design (you didn’t) then you’re right on the money. 
Even if you’ve never heard of Responsive Web Design, you’ve almost certainly interacted with it—probably in the past 24 hours. The concept is simple. With RWD, a website is built with the ability to recognize the device from which it is being viewed and “respond” by automatically adjusting itself according to screen size, orientation, and resolution. Basically, you get one fluid website that can broadcast successfully across multiple platforms while retaining the original concept and design and without sacrificing content. It’s like magic.
Currently, there are two other options besides RWD for mobile-friendly web surfing: native apps or a separate mobile website. Both come with their own list of benefits, but it’s hard to beat responsive design when it comes to handling your overall web presence. With only one URL to work with, you can better manage your SEO for desktop or mobile without having to bounce between platforms. This is one of many reasons why responsive design is hailed as the most cost effective and user friendly option in web development. Google even gave it their seal of approval by establishing it as their preferred method of website design.
