Market to People, Wherever They Are

Market to People, Wherever They Are

If you’re searching for the big secret to marketing, I have some bad news: that there isn’t one. There are many—each one more subjective than the last. Marketing is an ever-changing, ever-evolving, highly relative beast, and there’s no one secret that...
Social Media 301: Building Custom Facebook Audiences

Social Media 301: Building Custom Facebook Audiences

The true power of Facebook advertising rests almost entirely within its audience building function. By giving access to a vast amount of data, you can create and target a highly specific, customized group of users that are the most likely to respond to your messaging...
Creating On-Demand Geofilters for Personal or Business Use

Creating On-Demand Geofilters for Personal or Business Use

Here’s an updated guide to creating your own, On-Demand Geofilters for Snapchat. But First, A Refresher In case you’re not 100% familiar, Geofilters are location based overlays that users can create, purchase, and then apply to their snaps. Like these, for example:...
Does Email Marketing Still Work?

Does Email Marketing Still Work?

Email is the great-granddaddy of online communication and has been a highly popular method of marketing and advertising for years. But in our world of apps and social media, is it still an effective means of selling your product? You betcha. In fact, email marketing...