This doc details how to create a Facebook ad for your Business Page. If you haven’t set up a page, then see our doc on Setting Up a Facebook Business Page Navigate to facebook.com/ads/manager Login using your personal account information Determine your goal Website traffic – Send more people to
Facebook Profile Pic- 180 x 180 (but 160 x 160 to match a screenshot) Cover Photo- 851 x 315 Image/Ads- 1200 x 1200 Shared Link Image- 484 x 252 Facebook Conversion Ads- 1200 x 628 Events Photo Cover- 784 x 295 (note thumbnail pulls from the middle) (look at katy’s
This help doc requires the use of Adobe Photoshop Open Photoshop. Create a New Document. Type in the dimensions that you need and you can use the drop down to change to pixels, inches, etc. Choose the desired Resolution. Use 300 for all images. This keeps the resolution high even
These are the instructions for setting up a new Facebook profile for your business. In order to do this, you will need your own personal Facebook page. If this has not been completed yet, please do so before continuing. Navigate to facebook.com On the left side of the page, click
1. Keyword Research Prior to starting a new AdWords campaign, it is important to do thorough keyword research in order to determine the best keywords to use for the new campaign. The keywords research process is as follows: Navigate to adwords.google.com. Sign in using your gmail account In the top
We’re making updates and adding new content ideas for different industries every month. So if you can’t find a blog idea that helps you, let us know and we’ll see what we come up with. If you’re looking for some more in-depth help or guidance on blogging or content marketing,
Subject: An article that describes the best wine/beer pairings for certain foods. Sample Title(s): Your Guide To Wine Pairings What Food Goes Best With Our Beer? Sample Content Ideas: Do you brew beer or make wine? Talk about your particular brands if so. Be creative. There are a lot of
Subject: An article that describes how a particular food, beverage, or ingredient is made. Sample Title(s): How (x) is Made Where Does That Come From? A Guide to (x) Sample Content Ideas: This should be more or less appetizing than not. Think of something that’s related to your food business.
Subject: A blog that helps people know the difference between certain types of beer, wine, and spirits. Sample Title(s): Everything You Need to Know About (insert beverage) Your Guide to (insert beverage) Sample Content Ideas: Talk about what makes a particular beverage. What is an ale/lager/porter/pilsner The difference between scotch,
Subject: An article debunking popular or common myths and misconceptions about food/drink, how something is made, or where something comes from. Sample Title(s): (x) Myths About (insert food or beverage) Why You’re Wrong About (x) Sample Content Ideas: Food safety myths (raw oysters, rare steak, etc) Myths about farming practices
